Random Association is an idea generation method which allows students to systematically generate new ideas through a fixed formula. The whole premise of Random Association is to use a Random Word to provoke a reaction from the brain.
Here we have a situation/problem to be solved. The problem is How to create a "SCARY IMAGES or OBJECT" that will instill fear among people through out the ages.
The Random word given is KITTEN.
The Random word given is KITTEN.
Here are the associate mind map.
Association:
1. Big eyes: Will create a haunting look.
In practice: What might this mean?
It might mean that angry or showing that "I coming."
Association:
2. Sharp Teeth: Will have a fierce look.
In practice: What might this mean?
All fierce animals have sharp teeth (carnivorous) such as lions, tigers in order for them to tear their meat for food. So sharp teeth will create a fear that it is coming for food or bite us.
Association:
3. Fierce look: Any animal that look fierce will automatically trigger scare others.
1. Big eyes: Will create a haunting look.
In practice: What might this mean?
It might mean that angry or showing that "I coming."
Association:
2. Sharp Teeth: Will have a fierce look.
In practice: What might this mean?
All fierce animals have sharp teeth (carnivorous) such as lions, tigers in order for them to tear their meat for food. So sharp teeth will create a fear that it is coming for food or bite us.
Association:
3. Fierce look: Any animal that look fierce will automatically trigger scare others.
In practice: What might this mean?
Fierce never fails to scare people. So, having a fierce look will create a impact that might last forever.
Association:
4. Dark: Colours does give the effect. Darker tone gives a stronger effect.
In practice: What might this mean?
Dark colours will have more scarier effect then light and soft colours. So, dark colours combining all the features above will create a SCARY effect.
Here is the results:
Fierce never fails to scare people. So, having a fierce look will create a impact that might last forever.
Association:
4. Dark: Colours does give the effect. Darker tone gives a stronger effect.
In practice: What might this mean?
Dark colours will have more scarier effect then light and soft colours. So, dark colours combining all the features above will create a SCARY effect.
Here is the results:
Scary Cat.