Creativity

As for me, being creative is seeing or doing the same thing as everyone else does but thinking in a different way or method that would give a new idea or product. It is important to be creative and think creatively as you need to catch the world's eyes nowadays and as a Multimedia student, creativity is MUST and should not be neglected in any ways.

According to Linda Naiman, founder of Creativity at Work, she define creativity is the act of turning new and imaginative ideas into reality. Creativity involves two processes: thinking, then producing. Innovation is the production or implementation of an idea. If you have ideas, but don't act on them, you are imaginative but not creative.

“Creativity is the process of bringing something new into being...creativity requires passion and commitment. Out of the creative act is born symbols and myths. It brings to our awareness what was previously hidden and points to new life. The experience is one of heightened consciousness–ecstasy.”
— Rollo May, The Courage to Create

“A product is creative when it is (a) novel and (b) appropriate. A novel product is original not predictable. The bigger the concept, and the more the product stimulates further work and ideas, the more the product is creative.”
— Sternberg & Lubart, Defying the Crowd